Monday, June 15th

1:00pm Welcome Sheila Mitchell, TABS
1:15pm Keynote–The Boarding School Landscape Pete Upham, TABS Executive Director
2:15pm Break
2:30–3:30pmGuided Panel–Marketing and Admissions
Working as One

How to be strategic in how your role supports and drives your school's ambitions for innovation and growth
Facilitator: Sheila Mitchell, TABS
Panelists from Marcomm + Admissions

Tuesday, June 16th

12:45pm 15-minute Recap of Yesterday's Content & Group Review of Discussion Board Michael Shaver, TABS
1:00pm7 Practical Strategies for Marketing Professionals Developing a Marketing Framework: Planning, Calendar, Briefs, Proactivity, Decision Making and Focus
Jeff Slater, The Marketing Sage
2:15pm–3:15pm Case Study
Breakouts in small groups
& reporting back to larger group
Facilitator: Jeff Slater
3:15pm Break
3:30–4:14pmBetter than Before
Facing the facts and forging the future. A high-level look at how people are feeling, thinking and acting amidst a pandemic.
Lisa Gearhart, St. John & Partners

Wednesday, June 17th

12:45pm15-Minute Recap & Group Review of Discussion Board Michael Shaver, TABS
1:00pmPrioritize the Allocation of Resources
Unlock the capacity of time, budget, talent and technology
2:00pmPutting It Into Practice
Crafting Your Marketing Plan–Statement of strategy, state of the function, urgency drivers, functional initiatives, critical assumptions
Sheila Mitchell, TABS
Know when and how to revisit and adjust the plan as conditions change
4:00–4:30pmClosing Remarks/Feedback/Next StepsPete Upham, TABS

*Schedule is subject to change 

Included for Every Attendee at the Marketing Retreat:

One hour of consulting time with Jeff Slater at your convenience as follow-up with your marketing questions or ideas. Consulting time available through December 31, 2020.

Plus: 5 hours of Coaching with a combination of Sheila Mitchell and Michael Shaver – yours to schedule through December 1, 2020. Complete your Marketing Strategic Plan with help from us one hour per month!

Plus: TABS Marketing Retreat Community Google Discussion Group to collaborate with this community

For questions about content or covered topics, please contact Sheila Mitchell